Having been on Google+ for nine months now I can safely say I have seen what the power of Google can do for Social. Having said that, I can also say G+ is sitting pretty to becoming the mainstay social space for people who have found how being more social improves their experience online.
However, there are many who still have not captured the fact that social networking changed when Google enter the social space. What can we…the millions who get how social networking has changed…do to get others to understand what they are missing? The answer lies in the comments people make about the experience they had, or having, on Google +.
Lack of Interaction
At the top of the long lists of excuses remarks people offer on why they do not like G+ is their perception of there being no interaction in the community. Seems many of the power brokers of the online media see Google+ as being just for Google Employees since that is the only people they have interacted with on G+.
Most of these people attempt to relate their Facebook experience of posting something…anything…and getting dozens of comments, likes and shares as not being the same on G+. True, for the many who have invested a lot of time..years..on Facebook, many of their Friends there are going to be supportive of their status updates and hit the LIKE button or make a blah blah comment in passing to them checking out what Justin Bieber is doing. What they do not understand is the same thing will happen, and is happening, on G+ once they established a base of real people in their circle, and not just the A List of Google Icons.
Interaction in a social space is two way and is one of the components taken for granted by many would forget G+ is not on Facebook..and never will. Many people don’t get what social is about. You can’t be social when all someone’s does is talk “at” everyone instead of talking “with” them. You can’t be social by just posting content in the G+ stream….especially when it is posted from a third party app.
Granted, newbie’s to G+ are not going to get the volumes of comments to their posts as they feel they should. This lack of comments or interaction is what many of the professional journalist hired by many of the large media groups negatively conclude on the viability of Google Plus as NOT being a serious social network.
Again, it would be real easy to start calling people out for not being social on G+, and maybe that should be done, but where would that lead? Why someone is not social on G+ usually is based on how they use the other social spaces, which studies are showing is failing for them on all fronts. If lack of interaction on G+ is their true concern there is a simple solution.
The solution here is for the ‘Plussers’ (the people on G+ who ‘get it’) to reach out and make a comment on something someone NEW to the community has posted. Yes, it takes time to do this but you are going to see their post anyway, why not take a few seconds to make a quick comment about what they said..or on the headline they posted for the link to the story they provided.
Interaction in the social spaces comes in the form of a comment and comments lead to conversation which lead to being…gasp…SOCIAL. No getting around it. G+ is so much more robust than any other space primarily due to the fact that it is populated by people who understand to get to whatever you are after in life or business comes from being Social.
Social Networking has changed for everyone with the launch of G+. It’s all about social folks..so let’s get social. Let me know how I can help.