Video marketing in 2014 will continue to grow for all levels of business. For the past five years businesses have been toying with social video which they self produce for their web-sites and social space. In 2014 the focus will be on improving the quality of these types of videos with the move to more studio productions.
Consumer Driven Market
Since 2011, the consumers have massed together to take over the social space. The change came about from the need to find trustworthy businesses. The more the consumer can find out about a business and it’s management the more they are likely to make a purchase.
Videos will again lead the list of business tools use in 2014. Videos have proven to be the best form of trust building and have become readily accepted by consumers. The change in how business market will be in the quality of video they produce.
The viewers…or consumers…of videos are more selective than ever. The determining factor for what videos anyone will view now turns to the quality of video..the quality of audio and the quality of the message. Common thread here is ..Quality.
Out of the Bedroom into the Studio
Consumers are not going to trust anyone who produces a video of low quality. Would you?
The cellphone and do-it-yourselfers bedroom/home office videos flooding the internet are naively working against the producers or business.
Reports from consumer surveys are showing viewers are preferring to watch a studio quality or high definition video. For the producers of those higher quality videos the viewers are more likely to spend more on a product of service.
No More Cellphone Videos
Yes, it is fun and convenient to take a video of your kid’s birthday party using your cellphone..but it no fun for a viewer to watch a presentation of a product or watch a product pitch produced on a cellphone.
The cellphone video phenomena that started in 2012 is finally coming to an end. Actually, most viewers..over 90% surveyed..say they will immediately click off any video on a web-site or YouTube Channel produced on a cellphone.
The damage to a business’ image after posting a poor quality video of any type is sometime irreversible.
Provide Consumers Quality Information
‘2014 will be the year consumers get what they want which is Information delivered in a visual format. Videos will be mandatory to satisfy the consumers want. Video marketing strategy is what businesses will need to keep up with the demand for quality information.
In 2014, look for a quality minded digital marketing strategist when securing a video marketing strategy. Let me know how I can help.