If there is one thing this harsh and seemingly never ending bad economy has done that the other recessions did not is get businesses …large and small…to take a look at themselves and the money they are wasting on Facebook and Twitter.
Each time I walk into a meeting with a potential client I cringe at the stories of the millions of dollars they have wasted in buying Facebook ads and salaries paid for community managers to manage Twitter all for near nothing. Oh, yes, they did make one or two deals and did stem off a few customer service issues but nothing they would have not handled via their main stream CS Process.
Many companies are now realizing that most of the traction they have gained on Facebook and Twitter…and suspecting the same in the other social spaces…are coming predominately from computer programs developed to be almost real people. One of the classic statements made in a recent meeting summed it up… “It’s great to look at reports and feel our services are seriously being looked at by millions of people on Facebook and Twitter, but after a year and none of them are hiring us or buying or products… enough is enough. We are only going to be on one social space. We are only going for Real and we hear G+ is real. Tell us more about it.”..name withheld by request.
House of Cards Starting to Fall
There are more and more businesses who are reeling in their efforts on Facebook and Twitter out of not getting anything out of their efforts. Some of these companies who are pulling out of these social meccas are going to hurt FB and Twitter’s bottomline making it hard for those now Publicly Owned Companies able to meet their stockholder’s demand. What happens then..well..we’re probably talking real ghost towns then.
Let me know how I can help.