By using SEO strategies and using keyword search terms, your customers can find you. But when you want to target a specific audience, you need to know what websites your customers go on. Obviously younger customers will go on different websites than older customers.
Couples with young children are more likely to go on Facebook and Pinterest because they care about their neighbors and community. For this reason, social media is going to be more important to them than it is to retirees.
In that case, if your business is catered to retirees, then you should stay away from Facebook. If your business is targeted toward young people, then you would want to make sure your business is present on Facebook and Pinterest.
Be Present on Social Media
After you find what websites your customers go on, then you can make an effort to be present on those websites. Lead current customers to the social media websites. You want to start relationships with new customers that are similar to the relationship you already have with your best customers. Use your best customers to attract new ones.
Use the Right Kind of Social Media
Also, you want to make sure that you are using the right type of social media for your business. Here is the use for several different social media platforms:
Facebook: It is not primarily a business network. It is mainly for videos, pictures, and content about your company.
LinkedIn: It is a good social network to expand your business. LinkedIn includes a lot of business owners and top executives. Connect with people who have a good profile and then build a relationship with them.
Google+: Google+ allows you to post links to websites and helps you rank in search. Google+ is a great way to advertise your business and ensure that people see your site. All businesses need to be very active on Google+.
By using the right form of social media, your business can market more effectively to your customers and thus be more successful in the long run.