Over the past three years of near daily meetings to address their digital marketing strategy with business owners and executives of large businesses I have developed a list of a few common reasons they give for not using social media that has some basis of making sense.
Too Many Social Networks
At the top of every business owners list if concerns with social media and digital marketing is the fact there are way too many social networking sites housing their consumers. Some see it spreading out their consumers too far making it necessary to develop different marketing campaigns to approach each in the spaces. This is expensive and they see it being not worth the expense.
Not Getting Results
This leads to the next issue business owners have with social media. Most businesses have expectations of making a profit from each dollar they spend. Their expectations are not being made when it comes to the large amounts of money they spend on social media and digital marketing. This leads them to develop a distrust in anyone..if not everyone…who offers digital marketing.
Not Enough Funds to Cover All Bases
With these two looming concerns business owners have about digital marketing added together they produce the most challenging concern for which the business owners have with social media. This concern has to do with many businesses not having the resources to manage more than one social network.
Many businesses, small and large, are making a decision to only budget for one marketing campaign for one social platform. Many of the business owners I meet with have already taking action earlier this year and chose Facebook as the only platform they would use. This misguided action proved quickly to not produce anything but a lot of chatter resulting into no sales.
Now businesses come to us to talk about Google+ for which many of them can grasp the logic of at least becoming found on the search engine as giving them SOMETHING for what they spend a lot of money to achieve.
As more and more business migrate to Google+ to get away from unwanted content and non-productive interaction the more their presence will improve on the Google Search engine which gives them a better chance of producing results.
Even if consumers remain on Facebook or Twitter they will always have a frequent need to search for something they are not going to find on Facebook. Where do they go? Yes, Google. Who will consumers find when they search Google? Yes, the businesses who post content and interact on Google+.
So, as more business owners force the change in digital marketing to be focused only one social platform, which platform fits their needs the best?
Let me know how I can help.