Every blogger asks this question and even some viewers of blogs ask this question.
I ask this questions at least ten times a year and each time I formulate a different answer.
It is good to know exactly who is reading your blog so you know more about how to change what to blog about to better serve the readers.
So, who Reads Blogs?
While nobody really has addressed the specifics on who exactly reads blogs I would have to take it You are one since you are reading this blog. Other than that, it is not clear who…meaning the type of person….actually reads blogs.
Obviously, there must be a lot of people…and probably even more Places and Things…who read blogs, or there would not be that many blogs. The concern is more ‘why’ some people read some blogs and not others. The reason for that is much clearer.
Google helps by offering up blogs for people read..but even Google can’t help those blogs that do not visually appeal to a reader. Constructing a blog homepage that is visually appealing and showcases what a reader would find in the blog is very important. However, how a blog looks must not produce a lot of people who actually Read the blog or there would be many more people reading my blog.
What’s the big deal on blogging if nobody is going to read the blog? That has always been a good question of which is why many of the so-called ‘Influencer Bloggers’ start squirming in their chairs during Blogging Conferences when someone asks how they got so many readers. Many of these Top Bloggers have sold their soles to the devil and pay a lot of people…or places and things…to read their blog so they appear to be an influencer. This alerts Google to the possibility they must be popular. That is just the way the Blogging Game has been played since the beginning.
Yet, there are a large number of bloggers who have built a large following of readers organically and it those people…and yes some places and things…I applaud for the work they did. However, there still is a question that develops every time I…and now others…compare my blog to theirs and see absolutely NO difference in what they offer…how they offer…their content to readers. That questions is naturally…why do they get readers…commenters…and I don’t?
- They post blogs as frequently as I do (or less).
- They blog about the same nonsense as I do.
- They make the same grammar errors (if not more)..they misspell as many words as I do (if not more).
So, Why do they get more people reading their blog?
The answer must be with YOU! Why do You read my Blog? Leaving a comment telling me would help.
Leaving a comment is another enigma of blogging that generates even more ‘Why’ questions.
I have my thoughts on why people do not comment on blogs. It comes down to these Reasons.
- Takes too much effort…I would have to agree. With all of the Spam Defenses now days it does take some effort to scroll to the bottom of the blog and make a statement or remark or offer feedback. That is what keeps me from making more comments to other people’s blogs.
- Don’t Want to Get Involved…Yes, that also is another ramification of making a comment people have developed and learned commenting to be sometimes anti-productive. Making a comment opens the commenter up to being ridiculed by other readers who comment. Nobody likes that so why bother.
- Don’t Have Time…Yes, I get this too. I have more in my life I HAVE to do than read a long winded blog and then take the time to comment my thoughts. I get that.
There are a number of blogs written on why people do not Comment on Blogs. However, none of them really answer the question because it depends totally on the Blog being read as to why people do not comment.
The ‘ to comment or not comment’ issue only is relevant if someone is actually reading the Blog. Unfortunately, people making comments to blogs it is hard to determine who exactly is reading the blog…so the two issues play hand in hand.
Making a comment..say to this blog…telling the author if they like what was posted, or do not like, would at the very least validate that someone is reading the blog.
Hopefully you have so far found this blog of interest. I truly hope so since the reason I blog is to bring to you, and the trillions of others out here, something of interest. So, I’ll leave the following for you to mull over.
Few Things to know about blogging
In the early days blogs weren’t taken very seriously. However, in 2016, they are viewed as one of the most valuable and credible sources of information.
2. Google gets over 100 billion searches a month. More than half of those searches are coming from mobile devices. (source)
There will never be a shortage of people on Google. To leave the best impression on those people, your website and blog need to be mobile-friendly. And more importantly, Bloggers need to use Google+ more and Facebook and Twitter less.
3. While more bloggers post on a daily basis the majority of bloggers (66%) still post less often than daily, but more often than monthly. (source)
Daily blogging isn’t ideal or practical, but you should be posting content weekly. Posting more frequently may not only boost your traffic but act as a differentiator.
4. The average word count for top-ranking blog posts (in Google) is between 1,140-1,285 words. (source)
Google favors in-depth content that provides value over short blog posts.
5. 43% of people skim blog posts. (Source)
Make your blog stand out by making it more visually appealing. Use more videos, and other visual tools to make the most important pieces of your article get noticed and remembered.
6. Click-through rate correlates with ranking. (Source)
SEO matters. If you want your blogging read it needs to rank higher than your competition.
7. Websites with a blog have 434% more indexed pages. (source)
An important factor of SEO is having a lot of content for search engines to crawl and index. So, build up a library of content for Google to read.
8. B2B businesses are more likely to use blogging than B2C businesses. (source)
Blogging is essential to B2B business marketing success.
9. 47% of buyers viewed 3-5 pieces of content before engaging with the author. (Demand Gen Report, 2016)
Your blog should include content on everything you offer.
10. Blog articles with images get 94% more views. (source)
Including an HD images and videos with blog posts. In 2016, it became mandatory that a video or High Definition (professional quality..not Cellphone) photo need to be part of the blog post. The numbers prove why.
Hopefully, my blog pleases you..or at the very least entertains you. If not, let me know what will please you and entertain you. I Listen and I am open to change..for the better.
Let me know how I can help.
Also published on Medium.