Social Media for the Golf World…
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  • 5 Things on Business Golfers Minds

    Posted on September 13th, 2009 MrBusinessGolf Comments

    I talk to a lot of golfers.  Most of them are in business or forced out of early retirement, but there are many who just play golf recreationally.  Everyone of them have a lot on their minds dealing with both golf and business related matters.  Here are the Top Five Things on Business Golfers Minds.

    1. Investing in Golf

    Over 90% of the golfers I talk with are concerned with the cost of golf. I would take it that the economy has a lot to do with this being the first thing on so many golfer’s minds.  It is not just the cost to play golf but also the cost of learning to play golf and keeping the level of play at a fun level.  The fear of getting hooked on golf and not being able to afford it is a consuming factor for many. For the business golfer, the ROI overly consumes them and in most cases rightfully so.

    2. Quality of Golf

    Well over 80% of golfers, men and women, feel they have to play like Tiger Woods or Lorena Ochoa from the first ball they hit.  This fear of looking ridiculous keeps many from even trying golf or getting off the driving range.  Many I talked to have experience being humiliated by others who probably thought they were being humorous by remarking on a beginners awkward efforts, but unfortunately their remarks inflicted harm in a number of people’s giving them an impression of how all golfers treat each other.  Being a skillful golfers is every golfer’s goal.  Get there is a challenge for most who are more concerned with how they look while on their journey to become a skillful golfer.

    3. Time Bandits

    Over 75% of the business golfers felt the time it took to play golf was counterproductive to their business’ mission.  A significant number of this golfers said it was hard to concentrate on the golf course knowing their was business to be done.  Most felt feeding the urge to monitor everything in the office was more important than taking the time to relax or reducing the stress of doing business.  Time issues consumed these golfers.

    4. Where to Find Golfers

    60% of the golfers I talked with were looking for new golf partners, new people to meet and business people who play golf. The frustration is they are not finding them online.  They are finding a lot of people who say they are golfers but in short time find they are only out for themselves and to get into golfer’s pockets.  The social aspects of golf is on golfers minds.

    5. Where to Play Golf

    It was not first or second on their mind, but wanting to find a great place to play golf was certainly on all golfers thoughts.  Whether it was finding a tee time or wanting to play Pebble Beach, every one of the 100’s of golfers I have talked to eventually said their interest was finding a place to play golf.  Most are very picky where they played golf, as they probably should be, since all of them were out for the fun of golf.  Fun for most golfers reflects on where they play golf and who they play golf with.

    Golfers have a lot on their minds.  These are just a few..what is on your mind?

    Let me know how I can help.

    The strength of Social Media is in the efforts put into delivering the GTG mission to the public in a Social manor. Social Networking now is mainstream marketing.

    The World of Marketing Has Changed

    Since October 2008, when the bottom fell out of the business world, the trust people had with anyone in any business evaporated with the economy. Social Media had already been highlighted in the preceding Presidential campaigns… Read More

    Was it just for fun or intended as a joke? Was it more than it turned out to be or what we hoped it to be? Are the stars of the CK vs JR golf match yesterday before the Super Bowl geniuses or just out to have fun?  The answer to all of these and hundreds of other questions is…

    YES!

    What a great day… Read More

    6 years ago when I took on my mission to heighten the awareness of Golf’s virtues as an effective business tool I became exposed to what is now called Social Media.  More specifically, Social Media for Golf is it is totally different for golf than the mainstream of the business community.  Seeing where Golf has gone since the hay days of a bright economy and where it is now I… Read More

    • Nikki H
      You've got so many good points there, Mr. Business Golf. And I can certainly relate to many of them. Regarding the cost, David & I 're-prioritized' in order to keep our country club membership. Golf is such a big part of our lives in retirement that we couldn't imagine living here and not being members of the club, with all its' related activities and social life. Re your comments on golf quality, I've been recently reminded that our Ladies Group (which includes many excellent golfers who play all over the state) is more than happy to accept less than great golfers for the pure joy of playing with friends and the shared experience. So, being a social golfer with a less than stellar game, I still have a place in the sport.
    • Thanks for the insights. I am a golfer who enjoys the game. I take it seriously and want to improve. I spend $ on lessons and have joined a public club near by. I recently started a blog for women golfers: golfgurls.com
      Am curious about the Business Golf Country Club, and will check it out.
    • Pat,
      Great to hear. The Business Golf Country Club is THE PLACE to be if you are an avid golfer. Let me know how I can help http://bizgolfcc.com
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