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  • Is the Slow Down in the Tiger Craze Hurting Golf?

    Posted on October 6th, 2009 MrBusinessGolf Comments

    In today’s Billings Gazette, article titled..

    Golf club optimistic about avoiding foreclosure

    staff writer TOM LUTEY, reported that the 52 year old..

    Lake Hills Golf Club, facing foreclosure auction at month’s end, should be able to avert the crisis.

    Phillip Dahl, the Lake Hills Golf Club general manager, was profound in saying..

    Business at the golf course has been declining for about four years. Dahl credits the slowdown to the easing of the Tiger Woods craze, which had brought new golfers to the green.

    I have agreed with the ‘Tiger Factor’ Mr Dahl has stated. The interest in golf has been easing for sometime and now some of the more misguided investments made in real estate to capture the explosion of golf brought on by Tiger woods is now forcing many private and public courses to shutdown for purposes of foreclosure.

    Where does it end and what will stop the bleeding of the financially strapped golf faculties?

    It looks like Mr Dahl is heading in the correct direction with moving to install membership fees instead of annual passes and taking other action to utilize the golf facility more effectively.  The only suggestion I could make is he needs to move his club’s presence in the market to be more balanced with more internet social media.  His club could even provide more added value to the memberships by suggesting they join private business/social networking clubs like the Business Golf Country Club

    On the most part the wound inflicted on many golf facilities, private and public, by the over investing in developing of new and old golf courses is more than a simple Band-Aid will fix.  In many cases an amputation of the problem area should be made.  The problem area draining most golf club’s budgets is the ROI’s demanded by the investors who got the club’s into the problem. 

    Who will suffer if the cut is not made? 

    Answer: Golf with die a slow death and the millions of private golf club members who have been paying the bills all during this hay day Tiger graciously generated will go with golf.

    Unfortunately, the solution to this problem means in order for golf to survive the financially strapped clubs, or golf facilities, need to be given back to the membership to own and the misguided investors who shoveled billions of dollars into the risky endeavor take the debt and walk away to battle it out in the bankruptcy courts. 

    Taking a more active approach to surviving the down turn in golf is what all golf facilities should do and thinking outside the traditional business models for golf facilities is also a positive action to survive this failed economy. I hope the Lake Hills Golf Club can make and wish them good luck.

    Let me know how I can help.

    Was it just for fun or intended as a joke? Was it more than it turned out to be or what we hoped it to be? Are the stars of the CK vs JR golf match yesterday before the Super Bowl geniuses or just out to have fun?  The answer to all of these and hundreds of other questions is…

    YES!

    What a great day… Read More

    6 years ago when I took on my mission to heighten the awareness of Golf’s virtues as an effective business tool I became exposed to what is now called Social Media.  More specifically, Social Media for Golf is it is totally different for golf than the mainstream of the business community.  Seeing where Golf has gone since the hay days of a bright economy and where it is now I… Read More

    It is time to plan your Fall Golf in Hawaii and the Aloha Team Classic is a great way to get your golf vacation in while playing golf with some LPGA professionals on outstanding golf courses.  Plus, it all is for Charity.  Mark your Calendar for October 17 – 20, 2010

    Registration is open for the 2010 Aloha Team Classic

    Beyond the Rainbow Foundation presents this year’s 5th Annual… Read More

    • I wish that I could find it, but in 1999 I did a very informal study showing the direct relationship between Tiger Woods wins and the rise in the NASDAQ.

      Tiger won 8 times that year and the NASDAQ doubled. It was total coincidence, but I guess in Phil Dahl's mind, you could say that the two are related. Tiger wins, people watch, the stock market rises, people make money, people play golf. Go Tiger.

      The decline in golf over the past 4 years has little to do with TigerMania declining and has a lot to do with the fact that golf is as expensive now as it was 4 years ago, yet people have 1/2 the money that they did.

      My regular course hasn't changed their rates at all in the past 4 years. In fact, they've gone up, yet my golf budget has gone down significantly. In the Bay Area, many new private courses can't give their memberships away and they are just now coming to terms with the fact that banks actually want that money back.

      Sometimes people try to build businesses when there was a bubble and sadly those businesses don't survive. The old adage, buy low, sell high comes to mind. Building a country club when the stock market is doing well is a fools errand. The market will at some point decline and people won't have the money to invest in play.

      I hate to see any business go into foreclosure, but to blame your woes on Tiger Woods not being as popular while ignoring the rest of the bigger picture is just poor management.

      Great post as always, Scott and I'm loving BGCC. Keep it up.
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